Successfuly serving local market for 20 years

FMCG in Latvia - call it Leversa Sales, Marketing, Distribution

Latvia Facts

Population: 1,973,700
Area: 64,589km2 (24,938sqmi)
Population density: 34.3/km2 (88.9/sqmi)

GDP
Total: $49.891 billion
Per capita: $24,619

Human Development index: 0.819 (very high)
Gini index: 35.2
Ease of doing business index: 23rd in the world

Currency: Euro
Timezone: EET (UTC+2)
Gov: Parliamentary Republic
Capital: RIGA

Latvians Ethnic groups:
2.2% other
1.2% Lithuanians
1.3% Poles
2.2% Ukrainians
3.4% Belarusians
26.0% Russians 61.4%

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Leversa Distribution Universe

Leversa covers various distribution channels:

- open markets, wholesalers, food service outlets.
- cash & carry outlets;
- independent shops;
- discounter chains;
- hyper and supermarket chains;

Our Warehouse facilities:

- 100 pallet places for frozen goods.
- dry groceries;
- 1000 pallet places ce premises;
- Location in Riga next to the o

Retail market indices




of retail trade enterprises by main kind of economic activity (at constant prices)

Turnover indices of retail trade enterprises by main kind of economic activity
(at constant prices)

December 2021 as %,
compared to
November 2021 (seasonally adjusted) December 2020 (calendar adjusted)
Retail trade – total 107.2 108.3
retail sale of food products 100.3 101
retail sale of non-food products (except for retail sale of automotive fuel) total 114.2 116.2
retail sale in non-specialised stores selling mainly non-food products 119.5 116.9
retail sale of information and communication equipment in specialised stores 103.1 97.4
retail sale of electrical household appliances 100.5 108.6
retail sale of hardware, instruments, construction materials and sanitary equipment 130.7 117.7
retail sale of cultural and recreation goods 129.1 143.8
retail trade in pharmaceutical and medical goods 98.5 101.6
retail sale of cosmetics and toiletries 100.8 114
retail sale of clothing, footwear and leather goods 168.9 162.8
retail sale in stalls or markets 112.7 108.7
retail sale via mail order houses or via Internet 82.4 114.1
retail sale of automotive fuel 105.4 104.4
Calendar adjusted data at constant prices compiled by the Central Statistical Bureau (CSB) show that in 2021, compared to 2020, retail trade turnover grew by 2.5 %.
Turnover of retail sale of food products
  increased by 0.1 %.

Retail Market Universe*

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Total: 3851 Convenience stores: 474Petrol Stations: 373 Groceries (up to 100 m2): 2231 Superettes (100 - 400 m2): 488 Small Supermarkets (400 - 1000 m2): 274 Large Supermarkets (1000 - 2500 m2): 37 Hypermarkets (trading area over 2500 m2): 24

Trade Sector Classication

Hypermarkets: Supermarkets: Superettes:
PRISM
AMAXIMA
RIMI		 Stockmann
Top!
Cento : Smaller & discounters
SKY
IKI
MEGO
ELVI
MAXIMA
RIMI 		Vesko Aibe Top! Beta Groceries: Vesko Austris Aibe Antaris Mego Top! ELVI BETA MAXIMA X

RIMI

Rimi Baltic is one of the leading retailers in food and fast movement goods in Baltic States owned by ICA Gruppen, Sweden, opened its first store in Latvia in 1996.

Stores

In Latvia Rimi operates in 4 different formats (2019 October) 39 Rimi Hyper - GREAT VALUE AND SELECTION UNDER ONE ROOF 36 Rimi Super - THE COMPLETE EVERYDAY STORE 61 Rimi Mini - THE CONVENIENT NEIGHBORHOOD STORE 6 Rimi Express- MEALS AND GROCERIES ON THE GO.

Website: http://www.rimi.lv https://www.rimi.lv/e-veikals